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Tracking Sales at Retail from Influencer Marketing

Ignite Social Media

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales.

Retail 78
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140
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3 Content Marketing Tips

yMarketingMatters

If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important?

Tips 130
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 102
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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. Artificial intelligence makes it possible for chatbots to “learn” how to respond to customer requests by discovering patterns in the data. They can apply identified patterns to solve similar problems or questions.

Examples 185
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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

And behind this apparent miracle is a stroke of online marketing genius. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Instagram: 741.7K Facebook: 255K YouTube: 12.1K