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Free white paper: key trends of 2013

Sherrilynne Starkie

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Marketing integration. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Paid vs. earned content.

Trends 276
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. According to Jeremy Williams, you all should be going crazy over this blog post now.

Content 177
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How much of your web or blog traffic is coming from mobile devices? What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page? What pages your blog or website visitors jump off of as fast as they landed? What content your audience likes?

Analytics 167
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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Video + blog post + podcast). Brand storytelling requires both art and science.

Brands 166