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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

Some of them I know in person, but many I know through their blogs and Twitter personas. By the way, instead of just linking to their blogs I linked to some of my favorite posts, so make sure you visit those links! She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomi Dunford.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

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The Art And Innovation Of Listening

Twist Image

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. Social 2011. brand reputation.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

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The Gamification of Social Media

Social Media Marketing

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.