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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

As Stephanie explains: “[As consumers], we may hear a health statistic, or we may talk about some information that’s relevant to a specific community, but it still doesn’t necessarily click with us as an individual.”. We share a lot of blog stories and longer-form articles that seem to do well. Would they find it funny?”.

Brands 291
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Blog Comments.

Analytics 350
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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

Social media is an essential component of the marketing strategy of your business. Social media and B2B marketing are a better pair than many business people think. Using media types such as videos, images, memes, and charts can help you provide some visual inspiration for your visitors. Use Influencer Marketing.

B2B 130
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.