article thumbnail

Transforming audiences into communities: Offering real value

Audiense

In this series, we’re talking to real marketers and brands about how they did it. In our previous blog, we focused on creating meaningful conversation. This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers.

article thumbnail

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

At Ignite Social Media, everyone is an expert in social media marketing. But don’t just take my word for it, let’s talk to a few of Ignite’s expert social media marketers to see how they use social media every day. Social media is also her go-to source for the latest in marketing news. First stop, me.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. I know I have a LOT of lurkers on my site. 640 Million on Facebook.

Lurker 203
article thumbnail

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Lurker 207
article thumbnail

910 Blog Comments You Wrote Here

Ari Herzog

Here is a short list of some older blog articles that are popular for a reason. 90 is the number of comments about blog lurking , illustrating why you choose not to comment. 99 is the number of comments about blog commenting systems as written by Danny Brown, indicating this is a touchy subject among bloggers and readers.

Comments 115
article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage.

article thumbnail

The Rise of the New Digital Member

SocialFish

So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. The Lurker? Comments welcome here on the blog or by email to maddie[at]socialfish.org. Do you recognize these personas in your community?The

Lurker 162