Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Facebook Marketing Tools.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Lithium. Lithium also includes response assignment and reporting tools.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Many include at least the most popular blogs as well. Salesforce.com ), marketing automation tools and web analytics packages.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI. by B2B Lead Roundtable Blog.

Social Media’s NFL Week 1 Picks

Jeff Esposito

Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) Score, positive and negative conversation shares).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Ways Infomercials Can Inspire Your Social Media June 24th, 2010 |Written By: Jay Baer | View Comments Tweet I know, I know. Santosh460 hh Social media marketing agency Awesome Post!

How Vaping Culture Is Contextualized On Social Media?

agora pulse

Their blogs and comments will be relevant to you to bring a conclusion whether electronic e-vaping mod kit is reliable for health maintenance. It creates a strong durable platform for youngsters to share messages, track markets and get information about new technology. They write blogs, articles and reviews on sophisticated brands. Once your vaping mod kit is charged, the lithium ion pack offers 1-4 hours backup. Social Media Marketing

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian).

Week 15 NFL Picks: From Social Media

Jeff Esposito

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. With three weeks left in the NFL season, teams are gearing up for the postseason while fans across America are looking at their fantasy team and weekly office pools to see if their diligence throughout the season is going to land them a payday.

Week 15 NFL Picks: From Social Media

Jeff Esposito

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. With three weeks left in the NFL season, teams are gearing up for the postseason while fans across America are looking at their fantasy team and weekly office pools to see if their diligence throughout the season is going to land them a payday.

Five for Friday 10.29.10

Jeff Esposito

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. This is an interesting topic on David Spinks’ blog that has gained traction as of late. Can Boston Become the Silicon Valley of Marketing? – You know it would be nice to see Boston become the hub of the new wave of marketing. This has been an odd and busy week. Now I am not talking that being. busy is odd, but rather the temperature in the mid-70′s in Boston.