Get LinkedIn or Get Left Out: Using LinkedIn Effectively
AUGUST 22, 2012
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Private message features like Twitter DMs, LinkedIn Mail and Facebook Messenger provide new channels to communicate with buyers.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Using LinkedIn for member recruitment [Possible now].
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
It originally appeared here at the Brian Carter Group blog. I’d like to see you use cost per lead or lead per impression or revenue or ROI. Once per week or month, go back and see which ads and posts and tweets and blog posts are working (in terms of your key metric), and which aren’t.
The Key to Social Media ROI
AUGUST 2, 2011
This post originally appeared on the Avectra blog. We believe that Social CRM is the key to getting ROI out of social media activity. And ROI , of course, is about money, pure and simple. Social CRM and ROI
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.).
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror.
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Is social media ROI measurable? Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. What’s the R.O.I.?
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. He blogs about social media marketing and customer-engagement topics.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Benefits Features Templates Partners Pricing Support Blog Contact Us - 1.888.515.9161 The Unbounce Blog Remember this: every page can be better. Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.
B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast
SEPTEMBER 25, 2016
By day, he also leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. blogging. business blog. digital marketing blog. linkedin. linkedin marketing solutions. marketing blog. marketing roi. mirum agency blog. mirum blog.
Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]
JANUARY 30, 2017
We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. Tying Snapchat marketing efforts to business ROI. 5 Top Snapchat Tips for Marketers – The Buffer Blog.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They launch the blog.
Monday Roundup: Get Started With Blogging
JANUARY 4, 2016
Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year.
How to Write a Blog Post Your Audience Can’t Resist Sharing
APRIL 25, 2017
If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog. Not every blog post will resonate on social media.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
7 Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 8% use LinkedIn.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. It’s impossible to accurately determine ROI without a baseline.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Social Media: Measurement and ROI. LinkedIn. Blogging. Social Media: What it is, How to Use It, and Where to Begin (One Man’s Blog): John Pozadzides gives a great introduction to everything that rocks about social media. Social Media: Measurement and ROI.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Our blog offers resources, information, and advice on using social media to achieve your business goals. Boss asking about the ROI of your social media campaigns? For more, see social media specialist Olivier Blanchard’s blog on Social Media ROI.
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! BEST DAYS AND TIMES TO POST TO YOUR LINKEDIN COMPANY PAGE. It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015.
How to Use LinkedIn for Marketing/Non-Sales Professionals – Part II
The Social Media Incubator
AUGUST 3, 2011
In our last post we shared some tips on how to use LinkedIn to build credibility online. Regardless of the resource you need, whether it is someone to give you advice or share knowledge about a particular system, trouble-shooting issues you may be having with a software program, learn new ways of doing something that is frustrating you, or whatever you need to know — it’s likely that there is someone on LinkedIn who has had a similar experience and can offer answers or advice.
How to Use LinkedIn for Marketing/Non-Sales Professionals – Part I
The Social Media Incubator
AUGUST 1, 2011
It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers? Here’s a few examples of the benefits of LinkedIn beyond finding new customers: Building Credibility & Establishing Trust.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
After conversion: People share their experiences with others on blogs, social media sites, and online communities. Social media referrals from Facebook, Twitter, Pinterest, LinkedIn, etc. Analytics Content Marketing Infographics Metrics ROI Social Media Content marketing
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Blogs Facebook Featured Google+ Humor Instagram LinkedIn Pinterest Social Media Twitter YouTube best practices cartoon comic comic strip facebook humor social media social networking strategy tipsEngaging in social media is significantly harder than it sounds.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
How to Convert Facebook Personal Profile to Business Page (blog post). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016.
How to Win a Blogging Contest
NOVEMBER 10, 2011
Have you ever wanted to make $500+ off of one blog post? But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. Link to sponsors on your own blog when your contest post goes live. 4 Steps to Winning a Blogging Contest.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
How do we demonstrate the ROI of social efforts? If you struggle with controlling your time enjoyed (or wasted) on social media then set time blocks for engaging, writing blog posts and other tactics.” Social Media Metrics and ROI.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.
Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!
MARCH 31, 2017
Increase ROI across all facets of marketing investment. I am thrilled to announce that Social Profit Factor is finally here!
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? because there are more blog comments to respond to, more Twitter followers to check out, etc.). It’s hard to measure the ROI.
The 10 Best Social Media Roundup Blogs of 2016
DECEMBER 26, 2016
With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.