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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas?

Strategy 213
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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127
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10 Ways to Increase Return Rates on Your Blog

Kikolani

Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. So how to make people return to your blog?

Klout 122
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Don’t want to follow Twitterers who aren’t following you? This tool makes unfollowing non-followers easy.

Tools 206
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model. What’s your social currency?

Review 142
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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star. Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics.

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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Marketing especially word of mouth marketing has always influenced the terms people search on and will continue forever. That’s where the misuse starts.

SEO 224