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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved.

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On Influence and Bad Blog Posts

Direct Marketing Observations

Except maybe in the social media world. That’s kind of jive isn’t it? What if the reader is someone on the outside and is trying to “get in&# to the world of social media? We’re all suckers for a great blog post title. I like differing opinions, thoughts and comments. But it works.

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Top 10 HR Software You Should Try

BeingOptimist

This HR employee software enables businesses to track, evaluate, and engage current and potential customers through social media. LinkedIn, Jive, Buddy. Modern businesses are actively using social media for recruiting professionals. It promotes cooperation between employees in the workplace, etc.;

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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Jive Software. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. January 2010.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!