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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment.

Metrics 108
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Twitterfeed, HootSuite RSS Feeds, and Blog Posting Schedules

Kikolani

Are there blogs that you read regularly that you find so good that you end up sharing every post on Twitter? Do you hate it when you miss a post from those blogs, and wish that, even when you’re offline, you can promote new posts from those blogs to your followers because you know that each one will be valuable to them?

HootSuite 148
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook Facts and Statistics. Again, there’s much more in the We Are Social / Hootsuite report, so check out their study to get all of their findings and insights.

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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161
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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

That’s because social media statistics tell marketers how users are interacting with the platform. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.