Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant . And finally, don’t forget location hashtags.

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6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check? Check out these 6 ways to level-up your hashtags on Instagram: Hashtags on Instagram Tip #1: Add Up to 30 Hashtags to Every Instagram Post — But Make Sure They’re Relevant!

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web. Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. Blogging Wizard.

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How Do You Measure Brand Awareness on Social Media?

Keyhole.co

Audience Sentiment. Related Articles: Social Listening: Best Practices For Growing Businesses Hashtag Analytics: 27 Actionable Strategies To Grow Your Business. Blog Social Media Glossary

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

The Free Social Media Reporting Template for Marketers

Keyhole.co

Here you can summarize: Hashtag analytics : posts, users, engagement, reach, and impressions Brand mentions : Notable mentions, number of mentions, % of mentions responded to Sentiment analysis: positive vs. negative mentions.

50+ ways to search Twitter

Josh S Peters

Hashtags, people, conversations, topics, etc.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users. You can easily analyze engagement, reach, comments, and brand sentiment.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).” ” — Blogging Wizard. ” — Blogging Wizard.

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. When you add the right hashtags to your posts , you can reach a much larger audience and connect with new fans. In regards to hashtags, be sure to follow Instagram best practices. Plan to use at least 15 and up to 30 hashtags per post.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. Your weekly social media contribution routine may look something like that: [All channels] Monday : Create a visual quote/ graphic update with something inspirational (include #MondayMotivation hashtag).

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. It’s also one of the top networks for driving blog traffic , and is the easiest place to build a large following.

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How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business. It can be anything from a single hashtag on Twitter, from a discussion about your product on a random online forum. Here it’s important to notice if what you found carries sentiment or feedback about your product.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. Creating an audience list within a social listening tool provides the opportunity to contrast and compare what key terms and phrases often bubble up to the surface within influencer blog content and social posts. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR. appeared first on B2B Marketing Blog | Webbiquity.

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6 best social media monitoring tools 

Unmetric

Track relevant hashtags. We might be biased here, but it’s our blog so we’ll put Unmetric at the top. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. Crowd Analyzer gives you analytics on your audience demographics, sentiment analysis, top brand mentions, historical data, word cloud, and much more.

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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“Consumers can comment on them, share them on social networking sites, blog about them, etc. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#.

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. You can also integrate your blog and RSS feeds making it easy to post across channels while keeping in touch with the rest of your industry. It does this by integrating with all the major social networks and aggregate relevant content and users through the use of hashtag. Post by Adi Englander.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. PS: Watch for sudden dives or peaks in sentiment, and make sure you figure out the source of them. Hashtags or marketing slogans can be on this search list, too.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. More landing pages and more blog posts also mean more leads. B2B Lead Blog ). Conductor Blog ).

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending.

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6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Listening can crawl data from Youtube, Reddit, blogs and forums too!

ReSearch.ly Social Search Platform Launched

Bill Hartzer

This blog post has recently been updated. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. I’ve previously discussed the monitoring tool Venueseen here on the blog , a tool that collects the location-specific photos and sends a notification to the subscribing business when a customer shares a photo, a mention or a comment tagged with the company location.

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One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. His insights are regularly featured on Sprout Social’s Insights blog, Social Media Examiner and Adweek’s SocialTimes. The post One Social Media Metric to Rule Them All appeared first on Visually Blog.

How to Use TikTok to Reach Audiences in China

Pixlee

On her WeChat blog , Becky Li sold 100 mini cooper cars with a single post. While blogs and other traditional channels have been successful previously, trends suggest that TikTok will be headed in the same direction. To that end, consider running hashtag challenges.

21 best social media analytics tools

Unmetric

We might be biased here, but it’s our blog so we’ll put Unmetric at the top. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Reputology analyzes customer sentiment to help have a better approach to brand reviews. Updated for 2019!

Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Read the blog on imagineacity.ca Inquire about TikTok For Good options, including promoted hashtags. Note the keywords and hashtags so you can benefit from increased reach during these events. Run a hashtag campaign.

What does a social media analyst do?

Unmetric

Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. By doing so you can look for hidden patterns in the sentiment, comments, and so on. You might think that it is up to a social media manager or a community manager to tackle all the negative sentiment your brand might receive on social media (which is partly true).

Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing.

50+ ways to search Twitter | Shuaism

Josh S Peters

Hashtags, people, conversations, topics, etc.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Why it worked : Boxed made the most of their macro-influencers by getting them to engage their audience in the hashtag campaign. The post 10 Great Examples of How Brands are Leveraging Micro-Influencers appeared first on Social Media Strategies Summit Blog. These days, influencer marketing is just about everywhere.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: HashtagHashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis.

How to one-up your competition with social media industry analysis

Sprout Social

Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. For example, competitor analysis tools such as BuzzSumo can help highlight blogs and industry players scoring major social shares. This analysis includes hashtags, too. . See what your sentiment is. That’s where sentiment analysis comes in handy. .

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. Advanced Listening also brings new channels into the fold with data from Twitter, Instagram, Reddit, Youtube, Tumblr, Blogs, Forums and more to make sure you can get a complete view of the social conversation around your desired topic.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Brand sentiment: how people are talking about your brand.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags. But among all the other things we need to remember as social media managers, recalling which hashtags to use with each tweet or post can be a challenge.

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This blog post isn’t about what happened. Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Headline from CNN. Bad things can happen to any business or brand.

Brands 195

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009.

Social Media’s Response to Apple vs. The FBI

Convince & Convert

On Tuesday, Virgin’s promotion was shared on Twitter, topping their popular tweets from the week: Still, #LetModFly is only ranked fifth among their Top Hashtags: With the promotion running just until February 21, concern can be drawn over the fact that the hashtag has only been used 11 times. Mention volume is averaging in at around 7,115 an hour , with nearly 172k per day : And what is the sentiment being expressed within the conversation?

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