Ignite Social Media

MARCH 19, 2018

Having a strong social media presence is mandatory for brands these days. On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. People who contact you on social media are usually doing it for convenience.

Comments 122

Comments Social Media Tips Authentication 122

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 192

Social Media Committee Press Release Posterous 192

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? 10 Golden Rules for Content Marketing. Episode Highlights: .

Content 162

Content How To Marketing Case Study 162

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).

Social Media 205

Social Media ROI Social Networking Foursquare 205

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Work With Diverse Influencers. Create a brand community for your customers to invite conversation in a more accessible environment.

Campaign 77

Campaign UGC Marketing Authentication 77

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. But then it gets even worse. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What about in 2023?

HootSuite 120

HootSuite URL Analytics FAQ 120

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Buzzlogix

JUNE 27, 2017

In fact, the ability to research and interact with your target market can give you the ability to accurately and efficiently direct your product development efforts. Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. Listening to Conversations.

Products 40

Products Social Media Focus Group Sample 40

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand.

Social Media 101

Social Media Social CRM Repository Wiki 101

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med.

Social Media 93

Social Media How To ROI Reputation 93

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a marketer living in the age of social networks I think about what engagement means in terms of bringing a brand to life.

Engagement 76

Engagement Social Media Film Focus Group 76

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Vitrue a social media marketing platform determined that the.

Brands 275

Brands Repository Analysis Focus Group 275

Pam Moore

SEPTEMBER 18, 2017

Your epic piece of content is shared all over the social and digital web, once again. It is not driving real traffic to your blog or website. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action.

Content 162

Content Training How To ROI 162

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

Content 143

Content Meeting Process Sentiment 143

Social Media Network Marketing

MAY 6, 2015

#AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Get Your Business OnTo A Social Media Space Already - With 3.5

Small Business 50

Small Business Resources SEO Yahoo 50

Mindjumpers

MARCH 28, 2011

The idea is to gain even more knowledge and share both local and global experiences by inventing, developing, marketing and running user experiences. And then there’s of course the great potential within social media that faces the same challenges and questions. User experience and social media. “, he says.

Conference 238

Conference iPad Mobile Focus Group 238

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Or is this simply the way that Brands approach the interaction of social media. Is it the way they view their role in the "conversation" of social media?

Social Media 85

Social Media Focus Group Authentication Retail 85

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

Content 164

Content Training ROI Compete 164

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med.

Social Media 62

Social Media Social CRM Reputation Widget 62

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. I'll say it in one blog post and I'll say it in 1,000,000 more! What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. Know your goals! Next month?

Apple 139

Apple Brands Tips Consultant 139

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 127

Sports Focus Group Eventful Influencer 127

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities 117

Communities Groups Groups Social Media 117

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. Follow him on Twitter: @NealSchaffer. Here’s why.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 101

Authentication Analysis Sentiment Tumblr 101