Connection: Social Media’s Special Gift
Techipedia: Tamar Weinberg
JANUARY 26, 2011
When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. What’s your social media policy? What are your goals of social media? Social media is about real engagement and truly connecting with people. In this case, you need to give them reason to promote your brand.
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