The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.
The News Feed is Outdated: How Stories Changed the Way I Think About Social Media
APRIL 11, 2017
The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Why Stories are the new News Feed. The News Feed is not a native experience on mobile. Social Media Marketing
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. by Maximize Social Business.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He walks you through the correlation between search and social and how to use both to increase your rankings. By Gini Dietrich.
7 Warning Signs That Your Blog Needs Better Social Media Management
APRIL 6, 2016
There is no one way to do social media right, but there are a million ways to get it wrong. When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book.
How Social Media Can Be Magic For Your Blog
FEBRUARY 22, 2016
Social media can be the magic that helps people find your blog articles. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Social Report.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.
Social Media: The True Impact
APRIL 24, 2013
We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. Ten years ago, could you ever have imagined what social media is, let alone how it has changed our world?
Five Social Media Automation Myths Busted
JULY 21, 2015
Social Media Automation Myths Debunked. Social media is— and will always be—about human interaction, but its utility and sphere of influence extends beyond this. Both individuals and businesses today extensively use social media for news and content discovery.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Blog Tracking.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text.
NEVER Feed the Trolls
OCTOBER 12, 2010
There’s a saying in social media that goes something like this “You know you’ve “arrived when you’ve got trolls commenting on your work. The more you say, the more you feed ‘em. Tags: Social Media in Action
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. Here is how you can reach out to Mom Blogs: Make a Target List. There are a few different vehicles for social media strategy.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. I think you’ll find they’ll work for your social media marketing, too.
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. At the end of the day – you have to do what’s right for you without spending all day on social media!
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Social media automation addresses this challenge beautifully.
Social Media Q&A
APRIL 20, 2011
Afterwards, I was scrolling through the Twitter feed to see what people tweeted the most, in order to give you some of the key points. I guess we didn’t blog about it the next day! My reasoning being that social media is a TOOL and agencies should not be specializing in tools.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! But who is this social customer? Social media personas. Which type of social media persona are you?
Facebook’s Big News Feed Announcement That Benefits Brands
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates.
Why Social Media Is So Important for Your Business in 2014
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. These social media followers think You Rock!
Social Media for Your Business: Quality Over Quantity
AUGUST 7, 2014
We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. That’s the power of social media marketing.
7 Awesome Hacks to Promote Your Social Media Posts
Convince & Convert
NOVEMBER 8, 2016
Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer.
Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. Social media marketing is undoubtedly the new wave of marketing. Social media advertising is the wave of 2014.
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Blog Facebook Social Media
Social Media Automation Rules No Brand Should Break
APRIL 18, 2017
Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. Is it because you forget to send blog posts out? Do I still have time to check into social media?
Social Media Isn’t About The Numbers! Or Is It?
APRIL 17, 2012
Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right.
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
APRIL 26, 2017
How big is your social media budget? That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Giveaway: New Social Media Strategy Class + 2 Months of Skillshare Premium.
15 Awesome Social Media Apps for iPhone
JULY 20, 2016
Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. The applications we have selected below will make you more effective on social media. Manage your social media presence.
Social Media Stress Disorder
MAY 3, 2011
Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg). Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.
Using Social Media To Feed Your Blog
Small Business Mavericks
MAY 12, 2012
Blogging can be hard work, especially when it comes to delivering good quality content on a regular basis. Some small business blog writers find that two or three times a week is sufficient. ” There is an answer, and you’ll find it through the various social media channels. Blogging for Small Business content creation Social Media writers block
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
I haven’t posted much there lately because I have the summer doldrums (I have them every summer…I think I should have been a school teacher so I could have summers off), hence nothing showing up in her feed. Increase Blog Traffic. by emmahardy This is a smart blog.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.
3 Foolproof Ways to Generate Leads with Social Media
Convince & Convert
MARCH 21, 2017
If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.
2012 Round-Up Of My Social Media Cartoons And Comics
MARCH 23, 2013
It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011.