Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Leadership Blogs. ” Marketing Your Communications.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

MAY 18, 2012

Jay : Yeah, and look, I don’t pretend to have any sort of disproportionate Facebook crystal ball, but what I can tell you is that I’ve been doing digital marketing for almost 20 years, and give it a chance, right? Let’s talk a little bit about Facebook, shall we? Eric : No, I have not.

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Yahoo Yammer Social Media Software 115

Convince & Convert

JUNE 17, 2010

Maybe you found this blog from Twitter? Traffic to my blog. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Your Twitter goals may vary. Over the past 30 days, it was approximately 10%.

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Twitter Metrics Social CRM Consultant 125

Social Media Strategery

NOVEMBER 30, 2008

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. 101 , buy-in , marketing , social media , web 2.0 For example, Aberdeen recently published a report on Sales 2.0

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Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

MARCH 1, 2010

If you’ve kept up with this blog , you know that I’m really interested in the intersection of social media and education, and my old Public Relations 101 professor now teaches in the USI communications department, so I’m particularly excited for this opportunity. Grading the use of social media was a non-issue.

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Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

DECEMBER 30, 2008

Blog more often – I know, I know, this is always on everyone’s social media “to-do&# list. When I started this blog back in October, I had one goal – to give me an external “home base&# from which I could become a part of the social media and government conversation.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Techipedia: Tamar Weinberg

JUNE 30, 2008

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Therefore, I suppose the nested conversations and time-line layout make complete sense. Even Quotably didn’t prove to be much help.

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Twitter Microblogging MySpace Comparison 199

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Jay and I wrote like email marketing guys, long suffering email marketing guys. Listen Now.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Social Media Strategery

JUNE 21, 2009

But in many of these social media implementations, I’ve come across a lot more people saying, “I have an internal blog but no one reads it,&# or “We have a wiki, but no one uses it!&# implementations of blogs, wikis, or forums not living up to the expectations of the technology? Why are Enterprise 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Convince & Convert

JULY 12, 2012

It’s like nothing else on the market, and I really mean that. You might be able to have some conversations with some people, some other practitioners of another company, but there’s no. market forces in there that encourages employees to collaborate, respond, and participate? marketing, this notion of social email.

Collaboration 114

Collaboration Yammer Microsoft Organization 114

Almost Savvy

AUGUST 29, 2008

conversation comes along. Talk, talk, talk Showing confidence and pride in your work is important, but is yammering on endlessly about yourself the most effective way to get this across? Attraction marketing is always about relationship first. For starters, this is just plain rude. s like call-waiting, but in person.

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Eventful Tips Meeting LinkedIn 208

Almost Savvy

AUGUST 29, 2008

conversation comes along. Talk, talk, talk Showing confidence and pride in your work is important, but is yammering on endlessly about yourself the most effective way to get this across? Attraction marketing is always about relationship first. For starters, this is just plain rude. s like call-waiting, but in person.

Eventful 191

Eventful Tips Meeting LinkedIn 191

Oktopost

JANUARY 20, 2020

For those unfamiliar, Zapier is one of the most essential tools for marketers that allows to integrate 1500+ apps, without a single line of code or any knowledge of API programming. You can set a similar automation for your own WordPress blog with another Zap. These Zaps can fix that. Automate Content Delivery.

Yammer 22

Yammer RSS Template Templates 22

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” ” 30% of them said LinkedIn, 20% said blogging, and 19% said Facebook. Jay : Yes, and 20% was blogging. Jay : Yes, precisely.

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B2B LinkedIn Posterous Social Media 113

Convince & Convert

FEBRUARY 16, 2012

We’re here on Episode 3 of Social Pros with my trusty digital marketing and social media sidekick, Eric Boggs from Argyle Social. Eric : Nobody can kill the goose that lays the golden egg faster than a marketer. You may have seen the cartoon, we’ll make sure we link it up in the blog post about this podcast.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., apps for Facebook, Twitter and Evite) and more. ShortStack.

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Review Tools Social Media Klout 200

Convince & Convert

MAY 1, 2012

Even the best marketing emails, resumes and cold calls are given short shrift today, and it has more to do with the medium than the message. My resume had been passed on by recruiters, but my ad caught the attention of a senior marketing exec that happened to be browsing Facebook and I soon had the job. Show up in unexpected places.

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Bazaarvoice Yammer Influencer Posterous 136

Proactive Report

DECEMBER 27, 2010

They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Widen the circle of involvement: The old model of “keeping the smart markets out and the smart employees in &# ( Cluetrain Manifesto ) is no longer working. Some have been dragged into social CRM by their customers.

Yammer 105

Yammer Trends Training Wiki 105