Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. blogs, microblogging sites, social networks, etc.). Results can be exported to Excel for further sorting and analysis.

SM2 202

SM2 Vocus Alterian Radian6 202

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 163

Education Examples Content Nielsen 163

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. . Listen Now .

Authentication 138

Authentication Nielsen How To Case Study 138

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 252

Questions Company Nielsen Disqus 252

Convince & Convert

FEBRUARY 3, 2011

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. The same is true of all online marketing. One equals one.

Nielsen 148

Nielsen Company Social Media Metrics 148

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images.

Cymfony 152

Cymfony Social Media Tools SM2 152

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Who makes up the World Pride Audience? Global Activists for the LGTBI community.

Nielsen 112

Nielsen Overview Sports Influencer 112

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Pixlee

NOVEMBER 15, 2018

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Twitter as Conversation Forum. Here are four things Twitter is – or will become.

Twitter 167

Twitter Nielsen Forums Digg 167

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox. Well, not really.

Video 112

Video HootSuite How To UGC 112

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 254

Google Class Creative Commons Yahoo 254

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Buzz Marketing for Technology

JUNE 27, 2008

2-Pick 5 Blogs you find interesting and start reading them. In addition to my own blog, I follow weblogg-ed: learning with the read/write web , Tales of a Technology Omnivore , The Innovative Parent , The Brazen Careerist , Cool Cat Teacher , Ted Talks , Dan H. Keeping up with more blogs will be difficult. at 6:23 AM.

Education 279

Education Ustream Microsoft Wiki 279

Pixlee

DECEMBER 18, 2018

A post from a nanoinfluencer may have less reach, but it can have a higher conversion rate. In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising.

Instagram 44

Instagram UGC Authentication Influencer 44

Convince & Convert

SEPTEMBER 21, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One (..)

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. What do you think? Worth a try?

Brands 145

Brands Content Social Media Consultant 145

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

Travel 75

Travel Hosting Social Media Influencer 75

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Why should your brand utilize user generated content marketing ? According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Diva Marketing Blog

MAY 19, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. But is it a credible marketing strategy? 30-minutes. Miss today's show?

Blogger 40

Blogger Marketing Nielsen Press Release 40

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. You can hire an influencer for one specific task, like creating one blog post or one video related to your product.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

Travel 40

Travel Hosting Social Media Influencer 40

Convince & Convert

JULY 19, 2012

So, you are a marketing consultant with an emphasis on the digital side, but you also have been creating infographics for quite a few years now and some of your work is really spectacular. We’ll link to some of it here in the blog post that we write around the video. Just like you would do a series of blog posts.

Social Media 128

Social Media How To Consultant Data 128

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. With email being such an effective method of conversion, top bloggers make sure they don’t leave any stone unturned in order to get visitors’ emails. They use multiple opt-in boxes.

Blogger 54

Blogger Conversation Nielsen Study 54

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Bare Feet Studios

APRIL 29, 2009

The discussion and conversation is all about context, and context shifts constantly and throughout multiple dimensions. It was also very small, and the quality of conversation was very mundane – such is the making of genius! They make no mention on the blog post. ’&# I consider that a red flag of ignorance!

Loyalty 57

Loyalty Twitter Upcoming Conference 57