Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. 78% of people wish they could have a text conversation with a business. 78% of people wish they could have a text conversation with a business.

Strategy 211

Strategy Marketing SMS Mobile 211

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 131

Template Templates Marketing Sample 131

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Having said that, it does seem to be a buyer’s market right now. A quick look at the Apple Appstore on Friday shows that apps for virtual meetings, news, entertainment and social are very popular.

CPM 175

CPM Social Media CPC Sample 175

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 87

Team Tools Marketing Hubspot 87

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

Social Media 176

Social Media Marketing Influencer Team 176

Waxing UnLyrical

MARCH 11, 2016

Conversions & engagement r good options #measurepr. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens.

Meeting 100

Meeting Comparison Banking Retail 100

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Oktopost

MAY 23, 2023

Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s a different ballgame from content creation.

Social Media 91

Social Media Content Marketing ROI 91

Social Media Strategies Summit

MARCH 11, 2021

With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. So if you’re an Android user, you can’t use it right now, although the Clubhouse team revealed in a January blog post that they’ll “soon” begin work on an Android app. What Exactly Is Clubhouse?

Brands 228

Brands Conference Hosting Conversation 228

Jon Loomer

OCTOBER 7, 2021

You can use the Minimum ROAS Facebook bid strategy when optimizing for Value in a conversions campaign. When optimizing for Value, you are telling Facebook to prioritize the value of conversions over the volume of conversions. For example, 10 $100 conversions are preferred over 20 $20 conversions. Be reasonable.

Strategy 201

Strategy How To Facebook Meeting 201

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Rebekah Radice

MARCH 6, 2018

But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Subscribe to Brand Authority Podcast in iTunes. Find a way to answer it.

Conversation 60

Conversation Social Media Marketing Education 60

Pixlee

DECEMBER 14, 2018

How Marketers generate huge ROI from UGC Inspiration Galleries. These Inspiration galleries, tuned to certain looks or products, drive customers to a curated buying experience, doubling conversion rates for browsing customers and leading to at least a 6% increase in order size across the board.

Conversation 45

Conversation UGC Retail Marketing 45

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 98

Marketing Metrics B2B Software 98

Ari Herzog

FEBRUARY 20, 2011

With a parenting blog and complementary Twitter account to converse on writing and parenting tips , it is her Facebook page that she seeks to improve and enhance. The contest was announced two weeks ago as part of a longer article interviewing co-author Dan Zarrella why he researched a book about Facebook marketing strategies.

Meeting 105

Meeting Facebook Social Networking Research 105

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 99

Tools How To Sentiment Training 99

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 112

Team Examples Marketing Training 112

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Social media provides the sales person with unprecedented ways to connect with potential buyers, build relationships and most importantly start conversations. There is NO Passive Marketing with Social!

Social Media 257

Social Media Radian6 HootSuite Team 257

Keyhole.co

MAY 12, 2023

In this blog, we are going to spill the beans. If you notice that a lot of people are searching for “best multiplayer games”, you might decide to focus on creating more multiplayer games to meet that demand. It can help you figure out which keywords to target in your ads to get the most clicks and conversions.

Tools 52

Tools Strategy Marketing Analysis 52

Social Media Strategies Summit

MARCH 9, 2023

Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings. View this post on Instagram A post shared by Travel Tips & Dad Joke Hits (@tsa) As such, their meetings often focus on humor. This strategy doesn’t necessarily mean a formal, structured meeting.

Team 188

Team How To Social Media Management Trends 188

Twist Image

AUGUST 21, 2011

Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). Enjoy the conversation. cast of dads.

Meeting 85

Meeting Construction Project Advertising 85

Hootsuite

APRIL 11, 2022

The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.”

Tools 110

Tools HootSuite Marketing Analytics 110

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Offer insights, answer questions, and provide clarity on any aspects that may be unclear to them.

B2B 131

B2B Education Meeting Engagement 131

ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. Scrupulous readers should have noticed that blogging is not just about writing and get their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online.

Marketing 35

Marketing Blogger Forums Syndication 35

Freelance Social Media

SEPTEMBER 3, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Tweetpeats: When Twitter Meets Television by Justin on September 3, 2009 I love television. This almost sounds like popping in a DVD with commentary and conversing with it. I also love Twitter. TwitterVision?

Meeting 143

Meeting Social Media Twitter Foursquare 143

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. On their own, both marketing channels have unique strengths and weaknesses.

Campaign 52

Campaign Social Media Marketing Metrics 52

Buffer Social

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night."

B2B 95

B2B Content Syndication SEO 95

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Want to hear more from renowned B2B marketing leaders? Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest. Meet Adam Clarke. Catch all episodes here. Episode Summary.

Organization 125

Organization B2B Apple Meeting 125

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190