Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: build a solid, consistent brand presence across social platforms; monitor and engage in brand and industry conversations; forge relationships with key industry influencers on each network; respond rapidly to customer questions and complaints; share insightful content from other sources; and. They are more focused on engaging in social media conversations than simply tracking them.

Tools 156

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Lithium. Lithium also includes response assignment and reporting tools. Another Cool Tool To Optimize Your Site Loading Speed by Daily Blog Tips. 4 Social Media Predictions for 2011 by oneforty blog.

Tools 174

Social Media’s NFL Week 1 Picks

Jeff Esposito

Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) Score, positive and negative conversation shares). SIM (NPS*Conversation Share*1,000) – 2 Points.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Ways Infomercials Can Inspire Your Social Media June 24th, 2010 |Written By: Jay Baer | View Comments Tweet I know, I know.

Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Ideally, I could assign conversation opportunities to various people in the company.” ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). Clearing Clouds of Confusion – the 5 Categories of Social Media Software is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Five for Friday 10.29.10

Jeff Esposito

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. This is an interesting topic on David Spinks’ blog that has gained traction as of late. This has been an odd and busy week. Now I am not talking that being. busy is odd, but rather the temperature in the mid-70′s in Boston. This time of year, that is just off.