Blog, Conversation, Jive and Marketing

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media

Social Media Jive ROI Press Release

Sysomos Acquired By Marketwire

Dave Fleet

JULY 5, 2010

Jive Software. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. January 2010.

Sysomos

Sysomos Alterian Filtrbox Attensity

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Join the conversation with a comment here.

Social Enterprise

Social Enterprise Yammer Jive Crowdsourcing

Community management and content creation

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. Some are great conversation wranglers, s**t-disturbers even. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company.

Communities

Communities Content Jive Meme

Where Most Got Social Business All Wrong, Including Me

Convince & Convert

AUGUST 6, 2013

Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. I am a marketing guy by trade so many of the challenges I help my clients with are the ones that help them improve the way they communicate externally and internally.

Jive

Jive Aggregator Collaboration Company

Best Social Media Monitoring Tools

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images.

Cymfony

Cymfony Social Media Tools SM2

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6

Radian6 Cymfony Alterian Jive

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

AUGUST 25, 2010

They don’t read 20 blog posts and comments. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. When it comes to social media, social should always be carefully weighted before the marketing is put forth. Some people get that. Photos by Shutterstock.

Social Media

Social Media Engagement Forums Policies

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

These are the people who really make a solid effort — they review the blog content and realize that their pitch might be a further extension of content that they had already seen on the blogs they are targeting. Let’s say you worked with a client to give away a freebie to readers of specific blogs. Yes, seriously.

Blogger

Blogger Press Release Advertising Review

The Complete Guide to Getting Started with Facebook Ads

Buffer Social

JANUARY 8, 2017

Conversion. Objectives that encourage people interested in your business to purchase or use your product or service: Increase conversions on your website. Increase conversions on your website: Facebook. How does this jive with your experience on Facebook Ads? . Collect leads for your business. Step 6: Place your order.

Facebook

Facebook Jive Campaign Instagram

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics

Statistics Social Media B2B Journal

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

APRIL 26, 2010

Not only that, but they’ve helped shape the way that marketers utilise these services and they teach how to do it in an honest, ethical manner. Facebook can be a great opportunity for social media marketing, especially if you engage fans on a Fan Page. Maybe that is why I still have so many friends.

Social Media

Social Media Strategy Digg Forums

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer

Influencer How To Press Release Blogger

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. This level of vagary is useless. What makes SXSW special is the accidents. The kismet.

Social Media

Social Media Strategy Conference Eventful

Social Media Informer

Make Your CFO a Social Media Fan

Sysomos Acquired By Marketwire

Trending Sources

4 Reasons to Use Social Enterprise Networks for Business

Community management and content creation

Where Most Got Social Business All Wrong, Including Me

Best Social Media Monitoring Tools

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

3 Golden Business Rules for Social Media Engagement

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

The Complete Guide to Getting Started with Facebook Ads

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Social Media Strategy: 10 Experts Reveal Their Secrets

How to Get an Influencer's Attention

Convince and Convert Blog: Social Media Strategy and Social Media.

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