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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Our Story Tellers.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Our Story Tellers.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 10) #pr20chat PR 2.0

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Obamacare And Social Media: 5 Must-Reads

Firebelly

GetCovered Obamacare Square: Health Care Tries to Go Viral. By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance. Read all about it below.

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4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are increasingly more likely to interact with a bot than ever before. Their ability to mimic human conversations through text and auditory means can prove beneficial to the pharmaceutical and healthcare industry.

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Young Association Professionals take over ASAE’s Acronym Blog

SocialFish

Really really loved last week’s series of blog posts by “Young Association Professionals&# on Acronym. If you’re worrying about how to get more content for your association blog, getting a regular post from one of the YP’s in your office could be a great place to start. Great perspectives!

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How to Leverage the 80/20 Rule for Blogging Success

ProBlogger

If you apply the principle to blogging, you could improve your efficiency and maximize your efforts. The United States integrated the 80/20 rule in its Affordable Care Act that changed the way Americans as a whole accessed health care. Applying the 80/20 to Blogging. Fact: Marketing > Content.

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