Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

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Social Media Template Templates Marketing 78

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

Content 162

Content How To Marketing Case Study 162

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics Forums 120

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

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Research Template Templates Training 78

Pam Moore

SEPTEMBER 18, 2017

It is not driving real traffic to your blog or website. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Unfortunately many marketers confuse social buzz with social bucks. Unfortunately many marketers confuse social buzz with social bucks.

Content 162

Content Training How To ROI 162

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Vitrue a social media marketing platform determined that the. But only 0.2

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Brands Repository Analysis Sentiment 275

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Are you one of the 22% of businesses that are satisfied with their conversion rates? Social currency = attention + action.

Content 164

Content Training ROI Compete 164

The Marketing Blog

MARCH 8, 2010

of tweets, tweet type, conversation type. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The scope of my blog-posts span across the Enterprise 2.0

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Study Company Web 2.0 Twitter 180

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

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Authentication Analysis Sentiment Tumblr 101

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

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ROI SEO Social Media Tips 114

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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Social Media Strategy Consultant B2B 148

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Social Media Research ROI Technorati 191

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. I'll say it in one blog post and I'll say it in 1,000,000 more! What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. Stop the Random Acts of Marketing!

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Apple Brands Tips Consultant 139

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. Follow him on Twitter: @NealSchaffer. Here’s why.

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Influencer Social Networking Reputation Focus Group 60

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Blogging opened things up considerably more. Share this on Bebo.

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Social Media Committee Press Release Posterous 192

Buzzlogix

JUNE 27, 2017

In fact, the ability to research and interact with your target market can give you the ability to accurately and efficiently direct your product development efforts. Listening to Conversations. Knowing this, you can listen to such conversations and learn about the frustrations that customers face.

Products 40

Products Social Media Focus Group Sample 40

Pixlee

MAY 8, 2020

In fact, more than 70% of marketers now agree that building a community is more important than direct sales. . Now, with social and digital channels, that can be a two-way conversation. They’re a modern focus group for your brand, and if managed correctly, they can pay dividends for your content strategy.

Communities 54

Communities Brands Badge Focus Group 54

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. And That’s Where the Story Ends But, the genius of this approach begins and ends with the sign. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 27, 2015

How do you reduce the noise and find the conversations you care about? Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Research Your Market, in Realtime. Television. highlight to tweet).

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Vimeo Influencer Smart Phone Instant Messaging 60

The Marketing Blog

OCTOBER 10, 2008

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

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Startup Web 2.0 SMS Proposal 109

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Pam Moore

APRIL 1, 2020

Good marketers know how to do these things with their eyes closed. I'll say it in one blog post and I'll say it in 1,000,000 more! What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. Stop the Random Acts of Marketing!

Apple 78

Apple Brands Tips Consultant 78

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60

Data Focus Group Compete Twitter 60

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. You can do online focus groups. Communispace is one way to build an online community for focus groups. These are managed conversations. And you should be listening to organic conversations as well.

Focus Group 49

Focus Group Survey Influencer Issues 49

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Is it the way they view their role in the "conversation" of social media? Establishing an authentic presence in social media is where many marketers fall down.

Social Media 85

Social Media Focus Group Authentication Retail 85

Social Media Network Marketing

OCTOBER 15, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Diva Marketing Blog

AUGUST 9, 2012

There are a lot of stops, starts and waiting around while lawyers and judge side-bar conversations that you can't hear but would so love to be invited to the party. The results can be too many side-bar conversations that add time and dollars to our process. . The big realization. Where is the humanity in that? An ah ha momement.

Engagement 76

Engagement Social Media Film Focus Group 76

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. This is simple business practice not restricted and not limited by marketing efforts alone.

Social Media 93

Social Media How To ROI Reputation 93

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

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Brands NoFollow Marketing How To 204

Convince & Convert

JANUARY 8, 2016

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Write the most incredible, effective, and compelling opening to the Treatment email that best expresses your chosen Value Focus. Enter with a comment to this blog post.

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Report Sample Samples Research 60

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Conversely, you want them to retain interest by posting less often. The best way to get to know your audience is with thorough research. Posting frequency and peak usage times Posting Reels can be a delicate balance. On the one hand, you want to engage your audience.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. You can post a devastatingly brilliant blog post on Monday, but if you don’t follow it up with something interesting on Tuesday or Wednesday, count on being completely forgotten by the weekend. Conclusion.

B2B 69

B2B Brands Tips Notification 69

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. What industries are they in?

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Sample Samples Research Company 99

Kikolani

AUGUST 18, 2015

Your website or blog is the most important piece of the puzzle in online marketing. You should promote posts that have already had lots of engagement and your own blog posts or articles. If your ad gets comments, you should answer them to create a conversation and get curious users to see what is going on in there as well.

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Content How To Reddit Campaign 60

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Converseon blurs the lines that divide research, creative marketing, and management consulting services.

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Radian6 Cymfony Alterian Jive 85