Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 124

B2B SEO Travel Hubspot 124

Twist Image

OCTOBER 11, 2011

Brands will tell you that Social Media is all about a conversation. Personally, I'm less excited about the idea that brands can engage in a "conversation." " The more sniffing around I do, the less I see conversations and the more I see moments of engagement. find a semblance of a conversation. For example.

Findability 110

Findability Conversation Engagement Advertising 110

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation.

Marketing 40

Marketing Findability YouTube Analytics 40

Twist Image

FEBRUARY 16, 2012

It seemed reasonable enough and there have been multiple instances in the past when these types of conversations have led to new client work, and a reciprocation in terms of business opportunity (the old "win-win scenario" we often hear about). People don't hate being marketed to. We settled on a date and time. It's a shame.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Keyhole.co

JANUARY 18, 2024

Higher conversion rates (and lower bounce rates). For example, you can link to new episodes of a podcast or blog post. You can also consider leveraging hashtags to make your Instagram page and content more findable. From there, they first see an engaging visual and a CTA to start their LLCs. The result?

Instagram 52

Instagram How To Insurance Findability 52

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It’s not that easy.

Findability 201

Findability Domain Name Policies Social CRM 201

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

APRIL 17, 2012

If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. Can you make money sharing?

Wiki 102

Wiki Hotels Social CRM Retail 102

Diva Marketing Blog

DECEMBER 31, 2011

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. You have, by default, let loose into the world.

Social Media 69

Social Media Findability Project Social Networking 69

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. Innovation through data and conversation. In the past couple of years, things have changed as digital channels have evolved.

Radian6 102

Radian6 Findability RSS Sentiment 102

Diva Marketing Blog

APRIL 9, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. You want to share this link in a Tweet, as part of your organic social distribution, for your website traffic campaign, targeting the term social marketing, with lifestyle creative and in the post you used the hashtag #socialmedia. Well, there is.

ROI 40

ROI URL Analysis Campaign 40

Keyhole.co

JANUARY 26, 2024

Skims’ content marketing strategy uses the same genius, leading to its top position. This blog examines Skims’ social media strategy and how the brand leverages influencer and celebrity partnerships. So, with some market research and targeted campaigns, Skims is all set to make a mark in men’s sportswear.

Influencer 59

Influencer Social Media Strategy Marketing 59

Twist Image

JULY 18, 2013

As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. In short: it''s not about advertising, it''s about marketing. Facebook , YouTube , Twitter , blogs, whatever are ambiguous. They simply are.

Advertising 109

Advertising Tumblr Brands Yahoo 109

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How are your competitors approaching the market? How many conversions? What online publications do they read? What groups do they belong to?)

Findability 197

Findability Directory Social Bookmarking B2B 197

Kikolani

MARCH 8, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blogging / Content. 7 Insights I Wish I Knew Before I Started Blogging – Looking back, I wish I had learned what I’m about to share earlier. The Resources Mashup.

Mashup 126

Mashup Meeting Resources Adwords 126

ProBlogger

MARCH 15, 2015

This is a guest contribution from digital marketer Pratik Dholakiya. Of the millions of blogs currently online, a very tiny handful can claim to have any real level of success. Of the millions of blogs currently online, a very tiny handful can claim to have any real level of success. What Your Blog Needs to Be Successful.

Findability 20

Findability SEO Analysis Tumblr 20

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MAY 12, 2012

Sheena Navigates the Market in Nebaj, Guatemala. Their VW van is named “Nacho” and Brad is documenting their adventures with terrific blog posts and photos at Drive Nacho Drive. Charles Dickens Was a Hell of a Content Marketer. Atomized Content is More Findable. But Brad Van Orden thinks small.

Findability 141

Findability eBook GPS Project 141