How to Manage 19 Social Media Channels
Convince & Convert
OCTOBER 24, 2014
The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. These blogs have their own bifurcated social channels, as well. 27% of B2C marketers say the C-level of the organization owns the content marketing.
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