Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 155

B2B Questions Content Repository 155

Koka Sexton

OCTOBER 4, 2014

I post a lot of updates on social media some for marketing and others for social selling activities. It was a huge pain for me, I had a handful of spreadsheets with hundreds if not thousands of titles and URLs for blog posts that fit a niche and would have to open each on and then shorten the link through Bitly or other shortening app.

URL 106

URL API LinkedIn Curation 106

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Content is not a silo.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Content is not a silo.

Template 78

Template Templates Social Media Content 78

Convince & Convert

AUGUST 4, 2011

Your Content Should Be Centralized and Decentralized. The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. When you’re focused on getting eyeballs to your owned content, there are only a few primary ways to accomplish this: search.

Content 147

Content Findability Marketing URL 147

Razor Social

OCTOBER 11, 2017

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game?

Tools 111

Tools Tips Content Marketing 111

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Tracking URLs, visibility into your purchase funnel, unified customer databases. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Simply ask the AI for insights about what you can do to optimize your content and get results.

Social Media 140

Social Media HootSuite How To URL 140

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. Share your playlist URLs.

YouTube 113

YouTube Marketing Curation URL 113

Buffer Social

JUNE 9, 2023

We initially wanted to leave the Content Writer role open for two weeks to receive applications but decided to shorten it to one week because of the incredible response we received. In the end, we had 1,518 applicants for the Content Writer role in one week. Y/N) If yes, what did you use Buffer for?

Applications 69

Applications Content Sample Samples 69

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .

Template 60

Template Templates Content Marketing 60

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Table of Contents . What Is a Micro Influencer?

Influencer 133

Influencer How To Marketing Instagram 133

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once.

Social Media 168

Social Media Content Tips Marketing 168

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Social Media Marketing

DECEMBER 3, 2019

Wordpress is one of the most popular blogging and web hosting platforms. Difference between Wordpress.com and Wordpress.Org When you want to host a blog with a Domain name and want Wordpress to handle most of the web hosting tasks you choose Wordpress.com. Users get a site with an extension of.Com when with a professional URL.

Platform 127

Platform Domain Name WordPress Hosting 127

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 125

Discount Marketing How To B2B 125

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. Evergreen content queue. Content categories, which are a life-saver for those who, like me, tweet a lot on a daily basis. Social media analytics.

Social Media 217

Social Media Tools Marketing Collaboration 217

Webbiquity SMM

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. But two great sources are blog directories and RSS syndication sites. Webbiquity B2B Marketing Blog).

Directory 189

Directory RSS Sites Syndication 189

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160

Team Marketing B2B Airlines 160

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Examples: facebook, twitter, blog, newsletter, etc.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Razor Social

OCTOBER 23, 2018

Creating really good quality content on a consistent basis is hard work. And…creating content that is going to perform well for you in the search engines is even harder. The amount of content produced is growing all the time. Why am I writing about content optimization? Optimize content for sharing.

Content 94

Content How To Social Graph SEO 94

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona. You need content to address each persona.

Analytics 164

Analytics Content How To Software 164

Socialmedia.biz

JULY 28, 2016

C ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. 2 Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. Cost: free.

Tools 60

Tools Content Marketing HootSuite 60

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Razor Social

MARCH 23, 2017

When was the last time you analyzed the inbound links pointing to your blog? If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile.

Review 99

Review NoFollow How To URL 99

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

Forums 62

Forums Reddit Analytics Sentiment 62

agora pulse

JUNE 11, 2019

But are you tracking figures that reflect progress toward your marketing goals? When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. They might prove that a large number of people saw your content. What Are Vanity Metrics? Link clicks.

Metrics 106

Metrics Social Media Content Analytics 106

Writtent Blog

NOVEMBER 19, 2013

billion pages each month – and that’s just on WordPress-hosted blogs! The concept of publishing content in real-time to the web has gone from an obscure pastime in the late 1990’s to the formidable force it is today. In case you’re wondering there’s definitely a difference between business blog marketing and content distribution.

Marketing 81

Marketing FeedBurner Badge Metrics 81

Ari Herzog

MAY 14, 2014

Today is the seventh birthday of my blog! It’s seen three URLs, multiple names, and many designs. If you’ve never visited the archive , you can trace my first blog posts about apartment life and the environment and see when I started writing about digital media. You can expect unique content. Blog News'

Case Study 114

Case Study URL Study News 114

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Team 158

Team Engagement Hubspot Newsletter 158

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 159

SEO WordPress URL Adwords 159

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Kikolani

JANUARY 9, 2012

One of the best ways to make a good first impression for a freelance writing or guest blogging opportunity is to present someone with your writing portfolio. Introducing Contently. Contently is the newest site to allow writers to create a free online writing portfolio. The Contently service is currently in beta.

Content 150

Content How To URL Education 150

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization.

SEO 52

SEO Content Hashtag Trends 52