Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings.

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Team How To Social Media Management Trends 191

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Copywriting 2??

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Team Marketing Collaboration Social Media Management 114

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

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Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

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Team Examples Marketing Training 109

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. Image source.

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Template Templates Content Small Business 227

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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Social Media Strategies Summit

NOVEMBER 4, 2021

The amount of digital content people consume has never been higher. We can only expect this number to grow as more content becomes available. Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. Creating content that appeals to everyone is almost impossible.

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Content Marketing Compete Case Study 224

Social Media Strategies Summit

MAY 11, 2021

Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business goals.

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Tips Content B2B Case Study 263

Social Media Strategies Summit

MARCH 4, 2022

Brands serve consumers hours of content every day, and attention spans are getting shorter. With all these challenges, ensuring that your blog content attracts and engages readers is harder than ever. Fortunately, there’s a trick you can implement to ensure your blog content doesn’t scare off visitors.

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Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built.

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Buffer Social

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

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Team Examples Content Policies 72

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 225

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. Smaller Social Teams Leveraging UGC Creators. What does this tell us?

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Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic.

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Loyalty Software Publishing Products 208

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 119

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. A team brainstorm will make the plan more creative and broader reaching.

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Content Marketing Curation Template 319

Sherrilynne Starkie

JANUARY 13, 2020

Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. It even gives you a plan using social media to promote your own stories or curated even curated content. Content Creators.

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Organization Content Curation Case Study 221

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

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Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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B2B Content Syndication SEO 95

yMarketingMatters

JANUARY 27, 2019

Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year.

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Tips Content Marketing Patterns 130

Writtent Blog

NOVEMBER 24, 2023

If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. In short, your business blog is where you can engage with people and build your brand like never before. In short, your business blog is where you can engage with people and build your brand like never before.

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How To Domain Name Consultant Hosting 98

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. If you’ve got room to infuse humor or unusual concepts into your marketing, run with it.

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B2B Strategy Tips Content 93

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021.

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Engagement Content Survey Publishing 217

Writtent Blog

DECEMBER 20, 2023

Experienced content marketers have been hailing the expert interview as one of the best sources of content since the Internet was born, and with good reason. If you’re using content to attract and engage your prospects and customers, expert interviews can take your content marketing to the next level.

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Content Case Study How To Press Release 97

Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.

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Tools Marketing Price Template 175

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

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Social Media Content Marketing ROI 93

Ignite Social Media

DECEMBER 16, 2022

The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. .

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Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Image source.

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Content Campaign Team Banking 166

Mindjumpers

DECEMBER 18, 2012

Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. The micro blog uprising!

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Content Marketing Press Release Mobile 208

Social Media Strategies Summit

APRIL 25, 2023

Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales. But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. Treat your blog as more than just a content hub to boost conversion rates.

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Conversation Company Loyalty Case Study 161

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It. Twitter Explore. Facebook Fan Pages.

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Social Media Content UGC Curation 264

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Social Media Tips HootSuite Marketing 267

Buffer Social

OCTOBER 31, 2023

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning.

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Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Social Media Strategies Summit

MARCH 28, 2019

According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketers surveyed expect to increase their content marketing budgets in 2019 compared with 2018. Today’s consumers are inundated with content at every turn.

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Strategy Content Marketing Influencer 192

Buffer Social

JANUARY 20, 2023

It's also a significant time for our Support team. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. The Customer Advocacy team are usually eager to try it out.

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