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The complete guide to create your employee advocacy content strategy

Sprout Social

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Behind-the-scenes/company culture content.

Strategy 132
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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 157
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Content marketing is the new brochure.

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Publishing Content Beyond Your Blog

Small Business Mavericks

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author.

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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning.

Team 92
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8 Tips for Successful Business Blogging

Ari Herzog

What is involved in having a successful business blog? This is a question that many companies both new and old often struggle with when deciding to start a blog. Blogging is not as easy as many think and, with all of the competition out there, it’s even harder to achieve true success. Image by Elegant Themes. Navigation.

Tips 144
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Watching Me Blog

Twist Image

Blogs are one of the most valuable marketing tools ever created. I started blogging in September 2003, and since then I have written almost three thousand posts. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. with his post: Watching Mitch Joel Blog.

Blogroll 106