Proactive Report

APRIL 1, 2012

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. Nipping right at the heels of the press release is the corporate website.

Press Release 85

Press Release Survey Feed Feedly 85

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

Press Release 102

Press Release Video Yahoo Microsoft 102

Writtent Blog

MARCH 25, 2013

If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release.

Press Release 90

Press Release Publishing Content Marketing 90

Social Media Strategies Summit

DECEMBER 29, 2022

What content should you create. Jennifer Davies , Digital Content Supervisor for the City of Las Vegas, led the discussion, featuring expert insights from: Glorymar Rivera-Diaz , Social Media Manager at the National Science Foundation (NSF). Press Releases: Still Relevant or Yesterday’s News? Why you’re talking to them.

Strategy 130

Strategy Press Release How To Collaboration 130

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

Press Release 40

Press Release Social Media WordPress How To 40

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Whether it is individual releases or your entire newsroom, hosting on PitchEngine means that the content is not on your site, so your domain loses the SEO benefit of the links pointing to that content.

Press Release 102

Press Release Social Media Syndication Hosting 102

Small Business Mavericks

MAY 27, 2015

His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good advice for anyone creating content for internet use. The service will then take down the offending content. What Can Marketers Learn From This?

Content 70

Content Press Release Marketing WordPress 70

Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. If not, you should.

Content 101

Content Press Release Marketing Journal 101

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. Over 40% of journalists say that their dependence on PR news content will increase as a consequence of these changes.

Press Release 81

Press Release News Wireless Journal 81

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

Press Release 39

Press Release Vocus Blogger Embedding 39

The Realtime Report

APRIL 28, 2020

What Are the Advantages of a Marketing Strategy? That aspect is done through marketing. While this is a rudimentary look at something every entrepreneur already knows, sometimes it is important to reiterate the significance of marketing. Find and understand the target market. Know what marketing tools are available.

Strategy 125

Strategy Marketing Reputation Press Release 125

Twist Image

OCTOBER 11, 2013

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. How do you make your content resonate? All of the time.

Content 106

Content Marketing Press Release Journal 106

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). This is exactly what you need if you hope to better understand your audience and create better-targeted content. But there’s even more to it.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Build blogs and teach conversational marketing and business relationship building techniques. Social media isn’t always the right tool for the job. And yet, there’s something to this.

Social Media 232

Social Media Press Release Marketing Widget 232

The Social Media Incubator

AUGUST 9, 2011

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Content Marketing. Does this sound daunting?

Hubpages 111

Hubpages Press Release Content Posterous 111

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

Press Release 194

Press Release Tools Tips Vocus 194

Writtent Blog

NOVEMBER 5, 2013

For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. If you’re already struggling to produce blogs, eBooks, whitepapers, and social media posts, the thought of increasing volume can be downright unappealing. Here are some of the smartest tips on content reuse we know: 1.

Content 90

Content Case Study eBook Marketing 90

Twist Image

MAY 13, 2014

Blogs don''t have a chance against Twitter , YouTube and Instagram. Don''t blame blogs for this, but let''s be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or glance at a photo than dig down deep into a text-heavy reading-intensive form of communication.

Press Release 104

Press Release YouTube Influencer Blogger 104

Small Business Mavericks

APRIL 29, 2011

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul.

Content 156

Content Hubpages Case Study Press Release 156

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Writtent Blog

NOVEMBER 12, 2013

Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. While there’s been no official word that Google AuthorRank will be rolled out, it’s clear that Google is perfectly prepared to start using an individual’s expertise to determine content rankings.

SEO 95

SEO Content Marketing Press Release 95

ProBlogger

DECEMBER 11, 2010

Writing good content for a blog is only half of the equation: promoting your blog to drive traffic is the other half. Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. Choose a strong press release topic.

Press Release 45

Press Release How To Syndication News 45

Writtent Blog

AUGUST 23, 2013

Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Fill in the Funnel: The better matched your content and your sales funnel are, the more leads and sales you get. Finding the Right Experts.

Content 99

Content Press Release Marketing Applications 99

Webbiquity SMM

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. This was a new medium with new technology and it needed new content. And then came TV.

News 73

News Press Release Content Syndication 73

Socialmedia.biz

AUGUST 11, 2019

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. This cannot be overemphasized, especially when you are introducing a new product into the market. Maximizing your return on investment is the goal of marketing strategies that are very cost-effective.

Cost 98

Cost Brands Marketing Press Release 98

Webbiquity SMM

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. Scrupulous readers should have noticed that blogging is not just about writing and get their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online.

Marketing 35

Marketing Blogger Forums Syndication 35

Writtent Blog

APRIL 10, 2014

If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. No more mediocrity. Do Something Each Week that Scares You.

Strategy 95

Strategy Content Marketing Press Release 95

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” How to Encourage Your Team to Blog. Why: Does your team struggle with blogging? The Truth About the Blog Supremacists.

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

JUNE 24, 2013

Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? Google Penguin 2.0

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

Press Release 200

Press Release Tips HootSuite Alltop 200

Twist Image

APRIL 9, 2014

Marketers, we have a problem. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. How long should a.

Questions 102

Questions Content Press Release Findability 102