Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Because people crave credible and quality content on social media. Catch all episodes here.

Influencer 174

Influencer B2B Marketing Apple 174

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

Twist Image

JANUARY 5, 2011

This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. It is an instant publishing channel that treats all pieces of content equally. The new journalism (and the new Marketing) is about having a nose for news.

Journal 111

Journal Film YouTube News 111

Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. If not, you should.

Content 101

Content Press Release Marketing Journal 101

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

System 89

System Content Fashion Template 89

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. One hour later I had located about twenty different human resources and hiring blogs all citing the same figure. I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source.

Statistics 132

Statistics Content Hubspot Marketing 132

Twist Image

MAY 14, 2011

Other companies use it for customer service and some use it as a platform to experiment with content marketing. The long-held debate (and yes, we're looking at over a decade of Social Media usage, at this point) was about whether or not Social Media should be a part of the Marketing department or the Communications department.

Journal 111

Journal Brands Publishing Industry 111

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. How much content is right for my audience?

Fashion 248

Fashion Aggregator Journal Startup 248

Twist Image

OCTOBER 11, 2013

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. How do you make your content resonate? All of the time.

Content 106

Content Marketing Press Release Journal 106

Twist Image

AUGUST 7, 2011

My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. which was about the rise of the civic journalism movement. content rules.

Journal 89

Journal Open Source Project Publishing 89

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer.

Content 100

Content Journal Adwords Consultant 100

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Scott Abel, The Content Wrangler. Ardath Albee, Marketing Interactions, Inc. Melissa Breker, Content Strategy Incorporated. David Brown, Meredith Xcelerated Marketing. 8-11 in Cleveland.

NewsCred 140

NewsCred Content Curata Twitter 140

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Twist Image

JUNE 13, 2013

How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content marketing" stumbles out of a brand''s mouth almost as much as "big data" and "native advertising."

Content 102

Content Tumblr Marketing Journal 102

Convince & Convert

DECEMBER 29, 2014

Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute.

Collaboration 111

Collaboration Content How To Journal 111

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. In other words, they’re an ideal market for a brand like Tylenol. Well, let me give you an example.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

Content 128

Content Apple Drupal WordPress 128

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We created a Google Form to collect nominations.

Brands 82

Brands Marketing Hosting Eventful 82

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Scott Abel, The Content Wrangler. Ardath Albee, Marketing Interactions, Inc. Melissa Breker, Content Strategy Incorporated. David Brown, Meredith Xcelerated Marketing. 8-11 in Cleveland.

NewsCred 100

NewsCred Content Curata Twitter 100

Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Content will continue to rule. 2014 is upon us.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Writtent Blog

NOVEMBER 12, 2013

Consider the following factors that were recently highlighted in the Search Engine Journal: Keywords are Now “Not Provided”. Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. Article Spinning and Low-Quality Content. In-Depth Results.

SEO 95

SEO Content Marketing Press Release 95

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile.

Trends 95

Trends Content Marketing Curation 95

Twist Image

DECEMBER 20, 2013

Blogging (as we knew it) is dead. Not even all that ago and think about the early days of blogging. What we had was place for online journaling. It''s obvious why the popularity of blogs took hold. Newspapers could use blogging as a farm team for their printed publications. Blogs are for 40-somethings with kids.

Tumblr 105

Tumblr Journal Reddit WordPress 105

Twist Image

MARCH 1, 2017

Content marketing. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content. Content marketing is the new advertising. Content marketing will not replace advertising.

Content 40

Content Marketing Loyalty Advertising 40

Convince & Convert

MARCH 2, 2015

Tweetable Moments A blog is free like a puppy, not free like a beer. He’s been featured on 60 Minutes and in the Wall Street Journal. Once you answer those questions, you are truly ready to create content. At this point, you can benefit from curating content from your employees and customers. equalman Tweet This.

Content 60

Content Marketing B2B Journal 60

Twist Image

JUNE 18, 2013

What do you think makes someone''s content relevant? During the Q&A session, someone asked: How do you come up with the content for your blogs? I can''t read, watch or listen to enough content. I''m weeding through a lot of content at the bottom of the digital sea to find some chum. I''m an infovore.

Content 111

Content Journal YouTube Google 111

Twist Image

NOVEMBER 7, 2014

I still love to blog. It''s amazing to me how I often I get asked about blogging and the merits of publishing longer, text-based, content on a regular basis. There are still tons of blog posts being published daily, and they get shared in a myriad of online social networks. I also enjoy reading blogs (still!).

Journal 75

Journal iPad How To WordPress 75

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Writtent Blog

JANUARY 12, 2024

A professional writer is an individual who earns a living through the creation of written content. This encompasses a diverse range of roles and genres, including but not limited to novelists, journalists, content creators, copywriters, and technical writers. What is a professional writer?

How To 52

How To Skills Journal Education 52

Twist Image

MARCH 23, 2018

Welcome to the 3nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. At what price marketing?

Issues 51

Issues Journal Retail Reddit 51

Myrland Marketing

AUGUST 8, 2017

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. What Is Content? Content is the physical or virtual representation of the knowledge you have that others need or want.

Publishing 97

Publishing Content Syndication LinkedIn 97

Writtent Blog

MAY 17, 2013

I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. 5 Ways to Bond with Your Blog’s Audience. B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges.

Content 87

Content Journal B2B Loyalty 87

Firebelly

DECEMBER 18, 2011

We make it a point to hang out regularly and collaborate (disclosure: he’s a Firebelly Marketing client and our attorney). I just caught up with David with some questions about intellectual property, social media promotions, and the risks of personal blogging. Copyright: Have you created the content?

Guidelines 195

Guidelines Blogger Journal Privacy 195

Twist Image

APRIL 14, 2011

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. So, I'd make a terrible judge on American Idol and I tend to be light on content criticism. Confession time.

Content 110

Content Marketing Publishing Journal 110