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4 Ways To Tap Into Local Markets

Harp Interactive

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. Local , and MSN’s Live Local.

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be.

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Build Blog Products That Sell 6: Tell the World

ProBlogger

The post Build Blog Products That Sell 6: Tell the World appeared first on ProBlogger. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. You have to use language forcefully, more forcefully than you do in your blog posts.

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How Augmented Reality Could Change User-Generated Content

Pixlee

Location-based AR consolidates data from a device’s GPS, digital compass, and accelerometer to provide ‘smart’ information about the user’s surroundings. What Does AR Have To Do With User-Generated Content? About helping the people who create content for your brand have even more fun doing so. Yet it’s very real.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. 92 unique individuals created content on Twitter. Blog Coverage: . Results: 958,399 Social Impressions. 425 Tweets.

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An Introduction to Vertical Social Networks

Buffer Social

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry.