Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Diverse content has to actively avoid tokenism to be authentic. Work With Diverse Influencers.

Campaign 77

Campaign UGC Marketing Authentication 77

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Maximize User-Generated Content. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. You text your partner a pic of the chocolate bar you want from the store. Welcome to dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement.

Brands 275

Brands Repository Analysis Sentiment 275

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results is no longer a winning strategy in most cases—the variances are just too great among what works in each venue.

Social Media 165

Social Media Strategy Template Templates 165

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Kikolani

AUGUST 18, 2015

But… «how do you promote your website or content using paid social ads the right way?» – you might ask. Your website or blog is the most important piece of the puzzle in online marketing. You need to invest in creating great content on your website. Paid social ads are no longer seen as something unnecessary or stupid.

Content 60

Content How To Reddit Campaign 60

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Study 180

Study Company Web 2.0 Twitter 180

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. I'll say it in one blog post and I'll say it in 1,000,000 more! What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. Know your goals! Next month? Be realistic.

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

APRIL 1, 2020

Good marketers know how to do these things with their eyes closed. I'll say it in one blog post and I'll say it in 1,000,000 more! What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. Know your goals! Next month? Be realistic.

Apple 78

Apple Brands Tips Consultant 78

Pixlee

MAY 8, 2020

In fact, more than 70% of marketers now agree that building a community is more important than direct sales. . You can start by sharing content that can help your audience according to their needs. Build online credibility and authority for your business by constantly publishing relevant and valuable content for your audience.

Communities 54

Communities Brands Badge Focus Group 54

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Blogging opened things up considerably more. Share this on Bebo.

Social Media 192

Social Media Committee Press Release Posterous 192

Audiense

FEBRUARY 15, 2018

It underpins every marketing decision you make. From marketing managers to senior executives increasing your ROI is a common goal shared by all. Market Research. Influencer Marketing. Market Acquisition. The higher the better! Could social data help you achieve this fundamental objective? The ROI of doing nothing.

ROI 74

ROI Data Cost Influencer 74

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Follow him on Twitter: @NealSchaffer. Is your organization still living in the social media past?

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Keyhole.co

SEPTEMBER 28, 2023

So, let’s discover what you should focus on if you want to nail that sweet spot where your Instagram reel can get the visibility and engagement that you’re looking for. Is your content designed for an older demographic who is retired? Why not run a focus group and talk to followers directly?

Instagram 52

Instagram Hashtag Patterns Analytics 52

Convince & Convert

AUGUST 27, 2015

It was a simpler life, from a content consumption and communication point of view. As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. Research Your Market, in Realtime. You read the newspaper or a magazine. The list goes on and on and on.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Social Media Network Marketing

MAY 6, 2015

#AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. You Need People To Write Blog Posts For You And Your Business.

Small Business 50

Small Business Resources SEO Yahoo 50

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 204

Brands NoFollow Marketing How To 204

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. Don’t be afraid to share or comment on their content. What you don’t want is for them to stumble upon a cache of embarrassing, outdated, or off-brand content from yesteryear. Create Excellent Content.

B2B 69

B2B Brands Tips Notification 69

Social Media Network Marketing

MAY 14, 2015

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. You Need People To Write Blog Posts For You And Your Business.

Small Business 50

Small Business Resources SEO Yahoo 50

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. Pain Points.

Sample 99

Sample Samples Research Company 99

The Marketing Blog

OCTOBER 10, 2008

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. The scope of my blog-posts span across the Enterprise 2.0 The scope of my blog-posts span across the Enterprise 2.0

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Leadership Blogs. Newsletters. Town Halls.

How To 60

How To Yammer Metrics Statistics 60

agora pulse

APRIL 17, 2018

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. We’ll look at the three top stages of creating an active group. Setting up a group. Creating awesome content that drives engagement.

Groups 74

Groups Groups Facebook Small Business 74