Firebelly

DECEMBER 26, 2012

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. If you shoot a short product demo video and put it on YouTube, you’ve got a great chance of winning a YouTube search. Try putting up a transcription of the audio in with the actual media file.

Video 191

Video Content Tips Marketing 191

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 155

B2B Questions Content Repository 155

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. More leads. More conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Pixlee

JULY 28, 2021

Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. While larger brands are sometimes able to create content in-house, it’s often time-consuming and expensive. Pros and Cons of Agency Content.

UGC 98

UGC Brands Content Authentication 98

Ignite Social Media

AUGUST 9, 2022

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. This can be helpful to make sure your social media marketing goals are staying on track. .

Review 155

Review Social Media Management Price Collaboration 155

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

Ignite Social Media

JANUARY 8, 2019

By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality.

Influencer 141

Influencer Marketing Syndication Analysis 141

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. For specific strategies, check out our blog post on how to work with social media influencers.

Retail 104

Retail Social Media Brands Tips 104

SocMed Sean

SEPTEMBER 26, 2012

Sometimes, there just aren’t enough hours in the day and my blog takes a bit of a backseat to my clients and my family. If the prospect indicates they would like to learn more about the company/services, it is marked in the Marketing Cloud and Salesforce.com alerts appropriate sales personnel in the company that an opportunity exists.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Unmetric

SEPTEMBER 12, 2018

We just launched one of our most demanded features – Content Tagging! Unmetric users will now be able to internally tag various pieces of content across Facebook, Twitter, and Instagram. You can create two types of Tags: Manual Tags – this lets you tag content as and when you come across it. SIGN UP FOR A DEMO.

Strategy 66

Strategy Content Brands Comparison 66

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Studies show that customer photos and other user-generated content have a positive impact on buyer behavior.

UGC 72

UGC Facebook Library Transportation 72

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. Book a Demo Content planning Good collaboration requires even better communication.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Simply ask the AI for insights about what you can do to optimize your content and get results.

Social Media 140

Social Media HootSuite How To URL 140

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Strategy Marketing Communities 98

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. You can’t do it all alone. Her takeaway: “Just use what your team likes.

Collaboration 226

Collaboration How To Education Team 226

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 98

Marketing Metrics B2B Software 98

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. I actually tried to tackle this question a few times on my blog before. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

B2B 198

B2B Social Media Marketing Survey 198

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. You can also find your most popular content and repurpose it into a video. Source: Contently. Live Video. Source: MarTech.

Types 119

Types Video Content Case Study 119

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). And it’s not, as you might imagine, about creating more content. 4 ideas to apply personality insights to content creation.

Content 90

Content Sample Samples Sentiment 90

Convince & Convert

MARCH 18, 2013

Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the web. But if you have a large content program, you know that creating amazing content is only half the battle. Image via BigStockPhoto.com.

Content 142

Content WordPress Skills Publishing 142

Razor Social

OCTOBER 5, 2017

Mind Mapping for Marketing, useful or not? Marketing is also very much about process. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. Email marketing outreach. Email marketing to your list.

Marketing 108

Marketing Fashion Training Process 108

Pixlee

MARCH 5, 2020

You want more authentic and diverse content in your marketing, but how do you make it happen? Thankfully, there are great user-generated content platforms that can streamline this process. We lack the authentic content needed to keep our social media, email, and ads compelling. Understand the Challenge.

Team 62

Team UGC Content How To 62

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Social Marketing – Orchestrate social campaigns that drive business results.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. This isn’t a new problem – how to measure lead.

B2B 206

B2B Social Media Marketing Sample 206

Unmetric

JULY 8, 2019

With the ever-changing landscape of social media, it is highly necessary for social media analysts and digital marketers such as yourself to keep updating themselves to remain relevant. Today, I’m sure a major chunk of your work involves quantifying and mining insights from social media in order to drive marketing ROI.

ROI 112

ROI Analysis Analytics Skills 112

Hootsuite

APRIL 12, 2021

Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust. It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance.

Engagement 139

Engagement Social Media Strategy Tools 139

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. You can also offer incentives for signing up, such as discounts or exclusive content. Get a Free a Heyday Demo Turn customer service conversations into sales with Heyday.

Social Media 131

Social Media How To Discount FAQ 131

Diva Marketing Blog

FEBRUARY 17, 2017

The first is an on-going series of demos and tastings. Integrated into these fun and informative demos Sprouts is tapping into local food influencers. Recently members of the Atlanta Food Bloggers’ Society (I am a member of the society through my Food Site Diva Foodies) were invited to attend a Game Day Cooking Demo.

Influencer 45

Influencer Marketing Blogger Price 45

Buzz Marketing for Technology

JUNE 27, 2008

The Rapid Elearning Blog. If you’re a regular reader of this blog, then you know that’s flat out wrong. In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. This leaves less room for your course content. June 24th, 2008. 15 comments. THE SOLUTION.

Template 280

Template Templates Course Real Estate 280

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line. Furthermore, understanding conversion rates helps in refining content strategies.

ROI 62

ROI Engagement Metrics How To 62

Keyhole.co

OCTOBER 20, 2022

However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Request A Demo. Why Should You Track Engagement Rate? How to Calculate Engagement Rate.

Engagement 105

Engagement Metrics ROI Comparison 105