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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

comScore 299
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389
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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Quantcast 188
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comScore Says Google Leads Internet in Brazil and India

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. Even though Google seems to dominate the search market, Internet users tend to use Google in more in some markets than in other markets. In July, 2009, 29.8

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Top 15 Facebook Marketing Obstacles

Firebelly

According to a recent comScore study, 90% of all social media time is spent in Facebook. Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. This isn’t surprising to me.

comScore 172
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comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. comScore says that “Google Sites ranked as the most visited Internet property in Singapore with 2 million visitors in February 2009, reaching nearly 80 percent of the online population.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199