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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. The State of the Internet Marketing World [Statistics].

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing?

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. 6 Daily Habits for Facebook Marketing Success. The 10 Traits of Successful Social Marketers.

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born.

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Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase.

Global Social Media Usage Patterns

Net-Savvy Executive

I've been interested in things international a lot longer than I've been blogging international topics (just look up careers in international affairs ). So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. International Social Media

Women + Social Media = ?

Diva Marketing Blog

Social Media. But then I'm a marketer so my response is skewed towards business. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Source: ComScore. Quick.

Optimize and the Confluence of Search and Social Media

Convince & Convert

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. And, of course, now you do a lot of social and the. confluence of social and search , which is what the book is about. social.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising?

Top 15 Facebook Marketing Obstacles

Firebelly

Businesses are rushing into social spaces – with Facebook being among their top interests. According to a recent comScore study, 90% of all social media time is spent in Facebook. They’re not social in real life.

Social Media Invading Search Territory

Proactive Report

Social content has been creeping into search for a while. “Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile Marketing with SMS (Short Message Service).

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ?

5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Facebook video marketing. Blogging

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

This is a guest contribution from digital media project manager Sandeep Sharma. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. Source: comScore. Consumers who use social media (vs.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

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You can't fight the power of video. It's bigger than all of us.

Firebelly

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video.

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5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Facebook video marketing. Blogging

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Four Social Media Game-Changers to be on the Lookout For

ProBlogger

This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. With engaging with customers becoming increasingly important, how do you plan to use social media?

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. 82 percent of 18-29 year olds utilize a form of social networking ( Pew ).

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America.

The Trouble With Online Advertising

Twist Image

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. It's a deep and philosophical question that few brands (and even fewer media companies) are willing to face.

Will India See a Rise in Digital PR?

Waxing UnLyrical

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. Ad spending on social media has shot up from Rs.94

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect.

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor.

The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 Blog posts have been written and buried once a user submitted it to Digg. This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. Spam engineer guy Matt Cutts has his own blog where he talks about his personal life and all things Google.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

I discovered many of them tend to quit, lose hope, or even become less dedicated to their blogs when it seems they are not seeing any result for a period of time. In blogging, however, we all know that there is nothing like overnight success and you will only get what you put into it.

Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. Defining Search Marketing Total world wide searches per month: 61 Billion Google = 37 B Yahoo = 8.5

Mapping the Social Internet – what part of the world is the most.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed?

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Social Media Google social networks

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Getting your local blog noticed

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Getting your local blog noticed Getting your blog read by a larger audience is a daunting task. I recently started a local blog called the Mayor of Concord. Trevor’s last blog post.

Building Your Personal Brand with Pinterest

Kikolani

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Generate more traffic to your blog. Social Media

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar.

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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can marketers learn from this? Her team attempted to persuade voters to be more active through a branding campaign about Clinton which ran in every kind of media. Most of his budget was spent on digital paid media, entrusting the media coverage to spread his messages organically.

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