Blog comScore Marketing Retail 
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.
Writtent Blog
JULY 10, 2013
It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).
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Twist Image
NOVEMBER 30, 2016
If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide. business blog. chief marketing officer.
Convince & Convert
JUNE 29, 2011
Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals.
Mindjumpers
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.
Saying It Social
SEPTEMBER 8, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 First an anecdote, then the facts.
Convince & Convert
APRIL 26, 2012
date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Lee: Yeah, that’s from Comscore. And someone coming into the content marketing. Lee, how are you?
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