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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389
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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? of the total blogging population.

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The Trouble With Online Advertising

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Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In July, Outlook Publishing (India) Pvt. India now has nearly 74 million Internet users , according to a recent ComScore report.

comScore 199
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The Mobile Commerce Chicken And Egg Conundrum

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AdWeek published the news item, Cyber Monday Sales Totaled $3.45 MediaPost published the news item, Cyber Monday Breaks Records, Hits $3.4B Yesterday, Research Brief published, Mobile Smartphone Shoppers Struggling With Navigation. business blog. chief marketing officer. digital marketing. marketing blog.

Mobile 40
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Demand Better Content

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Success in the publishing business comes from the publishing company that employs the best people who have a "nose for news." " The amount of pages published daily in this newspaper is (somewhat) predicated on how much advertising is sold. Vancouver Sun - not yet published. publishing. publishing.

Content 103