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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Traditional media will be there but social media and blogging will be the major reason for the media explosion. Funded by reputable venture capitalist firms, Wizards/Capitals/Mystics owner Ted Leonsis and other sources, SBNation has taken the concept of the blog network to another level. He blogs regularly at the Nao blog.

Sports 133
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The Trouble With Online Advertising

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Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

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Bing Search Engine Losing Users Fast

Bill Hartzer

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. People flock to the internet checking out websites, and blogs to find out what part of the rumors are true, and what is purely fiction.

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Where The Boys (And Girls) Are

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It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may have blogged about earlier on in your process. Stepping back further, six years ago it controlled 90% of the market. So, Marketers are going to have to place some bets.

comScore 104
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Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. Search engines are one of the internet marketers best friends, yet they are sometimes ignored (crazy I know) or more often misunderstood.

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When a Picture is Truly Worth 1,000 Words

Convince & Convert

Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals.

comScore 126
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The Mobile Commerce Chicken And Egg Conundrum

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If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide. business blog. chief marketing officer.

Mobile 40