Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389

Blogger Brands Technorati comScore 389

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. What Is User-Generated Content?

Content 111

Content comScore Wiki Social Networking 111

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. Well, maybe not completely, but it makes much more sense to track ROI metrics. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Blogging Content Strategy'

SEO 40

SEO Strategy comScore URL 40

Hootsuite

SEPTEMBER 10, 2019

So, what’s an aspiring content marketer to do? Good places to search include the company’s: blog. For example, check out the “Selected Company Metrics and Financials” document on Twitter’s Investor Relations page. Research Tips for Social Media Marketers appeared first on Hootsuite Social Media Management.

Research 111

Research Social Media HootSuite Tips 111