What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE.

Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. The State of the Internet Marketing World [Statistics].

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comScore Says Google Leads Internet in Brazil and India

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. comScore reports that Google’s web sites ranked “as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year.&# In some categories, Google is the only player of consequence, commanding considerably high market shares.

comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. Blogs 2.1% Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc.

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. And check this out: What Do Top Marketers Think About Mobile Marketing?

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ?

Top 15 Facebook Marketing Obstacles

Firebelly

According to a recent comScore study, 90% of all social media time is spent in Facebook. Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide. Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 business blog. chief marketing officer.

5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4%

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Where The Boys (And Girls) Are

Twist Image

It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may have blogged about earlier on in your process. Some might see that as a complete corruption of being credible, I would argue that a lot of what happens in Blogging becomes a learning experience. Stepping back further, six years ago it controlled 90% of the market. So, Marketers are going to have to place some bets.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We then added to that with web information from Google, comScore, and Quantcast.

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The Trouble With Online Advertising

Twist Image

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. Use more exacting measures (like the ones comScore coincidentally offers with its Validated Campaign Essentials [vCE] offering).

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement.

You can't fight the power of video. It's bigger than all of us.

Firebelly

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video.   How do you use video to market your product?

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Traditional media will be there but social media and blogging will be the major reason for the media explosion. Funded by reputable venture capitalist firms, Wizards/Capitals/Mystics owner Ted Leonsis and other sources, SBNation has taken the concept of the blog network to another level.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year?

Struggling to Find That Stat? Research Tips for Social Media Marketers

Hootsuite

So, what’s an aspiring content marketer to do? Good places to search include the company’s: blog. Those relevant to you will vary, but Forrester , comScore , and the Pew Research Center are great places to start.

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor.

Demand Better Content

Twist Image

The closing price on its first day of trading brought Demand Media a market cap of close to $1.9 "The company's sites, which include eHow , Answerbag and Livestrong , ranked the firm as the nation's 17th-biggest Web property overall in November, according to ComScore , as 105 million viewers clicked on its how-to articles and videos on topics such as 'How to sew your own pillow,'" reported the Los Angeles Times in an article titled, Demand Media shares jump 33% in trading debut.

Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

I discovered many of them tend to quit, lose hope, or even become less dedicated to their blogs when it seems they are not seeing any result for a period of time. In blogging, however, we all know that there is nothing like overnight success and you will only get what you put into it.

Monday’s 5 Social Media Must-Reads

Firebelly

ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. 6 Daily Habits for Facebook Marketing Success. By Amy Porterfield The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. Defining Search Marketing Total world wide searches per month: 61 Billion Google = 37 B Yahoo = 8.5

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Chad Richards is the Social Program Manager at Firebelly Marketing.

Why I Do Not Use Yahoo Search

Bill Hartzer

Search Marketing, their Paid Search (their Pay Per Click). Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Tags: personal blog

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Marketing Tips, Tactics & Techniques.

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Getting your local blog noticed

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Getting your local blog noticed Getting your blog read by a larger audience is a daunting task. I recently started a local blog called the Mayor of Concord. Trevor’s last blog post.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report.

Mapping the Social Internet – what part of the world is the most.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed?

Issues 245

5 Ways to Promote A Local Blog

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 Ways to Promote A Local Blog One of the projects I work on is called the Mayor of Concord. I thought that starting a local blog was important. Victor’s last blog post. vunhome’s last blog post.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

As this recent comScore study indicates, mobile has become the leading digital platform. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. What does this mean for you as a business or marketer?

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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can marketers learn from this? 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). What can marketers learn from this? Blog Twitter AnalysisWhat can audience data tell you about Trump’s supporters?

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5 Ways to Promote A Local Blog - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 Ways to Promote A Local Blog One of the projects I work on is called the Mayor of Concord. I thought that starting a local blog was important. Victor’s last blog post. vunhome’s last blog post.

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

Most marketers aren’t on Snapchat because they assume it’s just for teens. According to Comscore , over the last year in the U.S., In a recent Huffington Post blog post by Gary Vaynerchuk, 90% of your Snapchat followers are consuming your content.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising?

Optimize and the Confluence of Search and Social Media

Convince & Convert

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Lee: Yeah, that’s from Comscore.

Joomla! Surpasses 15 Million Downloads

Bill Hartzer

Related posts: Integrated Marketing Summit Comes to St. Louis December 10 The Integrated Marketing Summit is bringing 30 of the United. comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Tags: personal blog Open Source Matters , Inc. OSM), the not-for-profit organization that supports the Joomla! Project , today announced that Joomla!,