Convince & Convert

JULY 23, 2012

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Traditional media will be there but social media and blogging will be the major reason for the media explosion. The big dogs like ESPN and USA Today have embraced the blog network concept by rolling out their own.

Sports 133

Sports Social Media comScore Tweetdeck 133

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199

comScore Smart Phone SMS Advertising 199

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108