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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Quantcast 188
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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? of the total blogging population.

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comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. News/Information 1.3% News/Information 1.3% This is the first public report of online usage in Singapore. According to the report, in “February 2009, more than 2.5 Entertainment 13.8%

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect. Animation and apps go hand in hand.

Airlines 210
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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Traditional media will be there but social media and blogging will be the major reason for the media explosion. Funded by reputable venture capitalist firms, Wizards/Capitals/Mystics owner Ted Leonsis and other sources, SBNation has taken the concept of the blog network to another level. He blogs regularly at the Nao blog.

Sports 133
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).