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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. In the Spotify player there are animated banners featuring the same characters from these ads. What does it all mean?

Airlines 210
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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Traditional media will be there but social media and blogging will be the major reason for the media explosion. Funded by reputable venture capitalist firms, Wizards/Capitals/Mystics owner Ted Leonsis and other sources, SBNation has taken the concept of the blog network to another level. He blogs regularly at the Nao blog.

Sports 133
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

comScore 199
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Bing Search Engine Losing Users Fast

Bill Hartzer

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. People flock to the internet checking out websites, and blogs to find out what part of the rumors are true, and what is purely fiction.

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When a Picture is Truly Worth 1,000 Words

Convince & Convert

Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals.

comScore 126