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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Be adaptable and open to change.

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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But measurement in itself only has a value if used constructively. Step 1 – Show me the data.

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

That’s why I wrote this blog post. Please note: “Indian Residential Schools” is the official name for the schools and a construct of the colonial mindset of 19 th Century Canada. If you are a national brand, turn the spotlight back on the First Nations communities. Yes, September 30 is a sombre day of remembrance.

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8 Steps to Success with Manufacturing Marketing

Oktopost

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t have a blog, you can use Substack to host one. The post was an effort to be helpful, but Jack doesn’t take even constructive criticism well.). It’s free!).