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Content demand: how to cope

Sherrilynne Starkie

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

Content 282
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

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8 Steps to Success with Manufacturing Marketing

Oktopost

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We reached out to people with strong networks to be part of our selection committee in the hopes that they would help us get the word out.

Brands 82
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Tips for Your Business from Social Media Day Conference

yMarketingMatters

I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee. Each workshop topic is a key component for making social media and digital marketing work for your business. Email Marketing. Provide valuable content. Advertising.

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Universities: How to Use Social Media as Well as Students Do

agora pulse

Social media is a unique place to attract students because the content is shareable , prospective students can interact in a no-pressure environment, and a university can showcase the best parts of the university experience it has to offer. Related: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know.

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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 130