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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. That means it offers massive potential as a brand awareness tool, allowing you to reach people who don’t follow — and may never even have heard of — your brand.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Every government social media marketer occasionally struggles with ideas or a lack of content. It helps position your agency as a source of authority, which builds trust in your brand and improves your public perception. The Transportation Security Administration is one agency that’s nailed its use of humor. Tell a Story.

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9 Data-Driven Blog Writing Tips

Writtent Blog

Did you know that only 20% of today’s chief marketing officers believe their staff are ROI-driven? Lucky for you, there are no ineffective blog writing tips here. Check out our fluff-free list of proven blog writing tips to increase the impact of your content marketing: 1. Terrible marketers convey their thoughts.

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also talks about offbeat places around the world and what makes them unique.

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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

Combined, they help you properly track, attribute and improve your Facebook marketing performance. If you want to understand everything about the Facebook pixel, check out our blog post on that very topic.). They are both mechanisms to transport the package (data about an event) to a destination address (a Pixel ID).”.

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