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Four Benefits of Social Media Marketing

Webbiquity SMM

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Build Brand Awareness.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . Do you have social media problems? . Unclear what social networks to focus on?

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. ” Leave a comment (or subscribe) to a blog about IT recruiting. Blogging Supports Social Media Marketing.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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Hashtag Best Practices by Social Media Channel

Ignite Social Media

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Use keywords that apply to your brand, the individual post, and your target audience.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

4 Quick Social Media Wins for Your Brand

Ignite Social Media

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. We have four quick social media wins that you can easily start doing today.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? You definitely landed on the right blog post today as I am going to help you. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use?

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. Need help taking your brand to the next level?

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Need help taking your brand to the next level?

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Social Zoom Factor holiday podcasting schedule.

28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing?

What brands and BTS can teach you about partnerships and social media marketing

Unmetric

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. Why are brands suddenly partnering with a K-pop band?

Brands 107

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Brand Humanization in a Nutshell.

Data 171

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.

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3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. Understanding marketing.

Skills 169

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count.

When Brands Chat on Social Media

Meltwater

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

Brands 171

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. I hope this helps you improve your social media marketing.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools.

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Buyers are tired of brands taking advantage of them.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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June Social Media Trends

Ignite Social Media

As June comes to a close we’re ready to celebrate the first days of summer and lots of social firsts. Let’s jump into the June Social Media Trends! While this may seem like a crazy move it may prove better for brands who tend to use the same language for these sections.

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Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. This includes social media.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. ” — Blogging Wizard.

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Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” We want to instead execute tactics and random acts of marketing because we think they deliver instant results.” Stop the Random Acts of Marketing!

Want a Career in Social Media and Digital Marketing? Know These 3 Things First!

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. Understanding marketing.

Skills 171

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic?

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. What Is a Social Media Audit?

Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Search marketing is part of the solution. Influencer marketing.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? If you’re like many marketers, those questions probably bring a quizzical look to your face. There remains some debate about whether social media ROI can be measured.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Need help taking your brand to the next level?