Blog Brands Marketing Social Enterprise 
Mindjumpers
AUGUST 3, 2012
Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Most people wrongly assume social enterprise networks are simply Facebook for business. This month, I surveyed end users to find out how they draw value from going social. Centerstance Inc.
Diva Marketing Blog
JUNE 10, 2012
It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”
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The Marketing Blog
DECEMBER 24, 2009
Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Enterprise 2.0 Enterprise 2.0
Diva Marketing Blog
NOVEMBER 11, 2010
However, huddled with your branded blanket, watching the game you're not on the field. Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. I call this aligning the social enterprise.
Diva Marketing Blog
OCTOBER 14, 2009
social media is an in the moment way to conduct marketing. the idea of responding to an external influence at the time the incident occurs is foreign to traditional marketing. Marketing is based on strategy where research, plans and how to figure it all out comes before a formal execution of tactics is achieved.
Diva Marketing Blog
APRIL 20, 2010
As with social media. The Social Enterprise - Social media's impact is not confined to the department that initiated the tactic or program. Authentic Brand Stewardshi p - Social media brings interesting challenges to marketers who are responsible for keeping the brand safe.
Diva Marketing Blog
AUGUST 15, 2010
Max is not a brand. For him quasi social media star status is good enough bragging rights at the doggy park. What is disheartening is many organizations/brands have similar, let's call it a " Social Media Dog Mentality " where cute and counting are the extent of their planning process. Step 1: Align the Enterprise.
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