Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Mindjumpers

APRIL 28, 2011

At the show, some of the best examples of international social media marketing will be presented and awarded. The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. Best Use of a Micro-Blogging Platform. Best Use of a Social Media Platform.

SMS 170

SMS Social CRM Reputation Campaign 170

Mindjumpers

OCTOBER 27, 2010

All marketing and communication professionals have been welcome to submit their work. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Use of a Micro-Blogging Platform. Best Social CRM. Great brands among the nominees. Best Use of Alternative Tool(s).

Social Media 193

Social Media SMS Social CRM Technorati 193

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018. Their blog and/or social media followers trust them immensely and value their recommendations.

Organization 128

Organization How To Hubspot Feed 128

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Twist Image

MAY 15, 2011

The Marketing industry only has a handful of true innovation legends. Along with his business partner, Martha Rogers , they invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." digital marketing. marketing legend. marketing over coffee.

Social CRM 85

Social CRM Marketing Groups Groups 85

Pixlee

JUNE 19, 2017

Influencer marketing has become a powerful tool for brands in today’s age of social media. Brands are leveraging everyday people as brand ambassadors spreading the word about their products. Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers?

ROI 40

ROI Influencer How To Marketing 40

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 13, 2010

Social media isn’t inexpensive, it’s different expensive. (I I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. Are You Slow Enough to Succeed in Social Media?

Social Media 151

Social Media Strategy Social CRM Consultant 151

Mindjumpers

MAY 6, 2011

The Best in Social Media Marketing were awarded in second edition of The Bees Awards on May 3 at San Francisco with a lot of grandeur. Here is a quick look at the winners: Best Use of Micro-Blogging Platform: Weber Shandwick (China). Best Relationship with Blogs (Nominees): JWT New York (US). Best Art: Grape (Russia).

Social Media 188

Social Media Social CRM Project Film 188

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Case Study Strategy Study 125

Pixlee

OCTOBER 18, 2021

These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. That said, you can use micro-influencers to promote your brand and its upcoming sales.

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Twist Image

FEBRUARY 18, 2012

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. Brands must be vigilant. it's dangerous. it's dangerous. You or Twitter?

Social Media 108

Social Media Yahoo Social CRM Data 108

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Firebelly

NOVEMBER 21, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. The Cure to Common Social Media Distractions. By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. Lies Your Social Media Agency Tells You.

Social Media 168

Social Media Case Study Social CRM Study 168

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them?

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. Infomercials create brand-new categories by tapping into unexpected desires.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 15, 2010

I often get an objection when the social elements of the program are introduced. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. Who’s Doing What?

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. What’s Your One Thing?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 10, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Social Conversation a Myth? link] [link] Jerry Freeman Have you scored a free copy of @jaybaer's Staggering Social Media Insights – The Best of #Twitter 20?

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Is Your Company in the Content Marketing Industry? Gizmodo and other tech blogs. And guess what?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MARCH 25, 2010

A write up on a blog. You’ll be able to easier understand how these events drive social success using Swix. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). Brands are still afraid to share. I'll be back."

Wiki 102

Wiki Hotels Social CRM Retail 102