Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Twist Image

OCTOBER 31, 2012

Another testament to the power of a fully integrated marketing message. I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. brand advocate.

Social Capital 106

Social Capital Advertising Sports Compete 106

ProBlogger

JANUARY 24, 2017

Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. Building brand awareness? But for those of us fixing to make headway in existing markets, traditional advice just isn’t going to cut it anymore. It’s not worth it anymore. We’ve been taught to.

How To 47

How To Authentication Publishing Social Capital 47

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tags: Social Media.

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tags: Social Media.

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

ProBlogger

JANUARY 24, 2017

Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. Building brand awareness? But for those of us fixing to make headway in existing markets, traditional advice just isn’t going to cut it anymore. It’s not worth it anymore. We’ve been taught to.

How To 20

How To Authentication Publishing Social Capital 20

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your blog. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. That is the difference between social capital and influence, because they’re very different. That was the most challenging part of writing this book. ” Brian: Right.

Klout 122

Klout Social Capital Influencer Social Graph 122

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

Social Media 132

Social Media B2B Company Consultant 132

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Thanks for visiting!

Jive 30

Jive Forums Committee Survey 30

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

MARCH 6, 2012

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. One guy said to me on my blog, “Mark, are you with me? He only needs a few people to read his blog , a few people to sign up for his monthly advice service for this to be successful. People would be violent in there.

Klout 123

Klout Influencer Case Study Proposal 123

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. But, it’s still important. Sure, people probably know how to find Toyota online.

Social Media 128

Social Media Strategy Report Buy 128