Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

FEBRUARY 16, 2012

We’re here on Episode 3 of Social Pros with my trusty digital marketing and social media sidekick, Eric Boggs from Argyle Social. Eric : Nobody can kill the goose that lays the golden egg faster than a marketer. You may have seen the cartoon, we’ll make sure we link it up in the blog post about this podcast.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Convince & Convert

JULY 12, 2012

It’s like nothing else on the market, and I really mean that. market forces in there that encourages employees to collaborate, respond, and participate? going to position it, how you’re going to brand it and market it. marketing, this notion of social email. Jacob, how are. you good sir? Jacob: I did.

Collaboration 114

Collaboration Yammer Microsoft Organization 114