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Video Marketing in 2020: How Brands Can Use Short-form Video to Succeed

Pixlee

As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . 99% of the marketers currently using video marketing are willing to continue doing so in the coming time.

Video 89
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Brands need to mine competitors’ fan pages for insights.

Brands 275
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How the Pin Collective Could Reinvent Pinterest for Brands

Ignite Social Media

At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas. If there’s anything marketers are short on, it’s time. “We Less Time, More Content.

Brands 153
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The complete guide to create your employee advocacy content strategy

Sprout Social

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. More than two-thirds (68%) of marketers report their organization already has an advocacy program.

Strategy 130
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Top Emplifi Alternatives For Marketers And Social Media Agencies

Keyhole.co

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Who is it for? Sprout Social.

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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Content marketing is the new brochure.